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Having worked with InterContinental Hotels Group for nearly 5 years, I've had the opportunity to help reshape the World Class Beverage Program brand. From it's identity to collateral materials, publications and website, we've helped build lasting awareness and drive increased participation year over year for the past 4 years.
To the right are examples of integrated collateral and print deliverables, including brochures, annual beverage partner slicks, and Spirited Newsletter & Mini-Magazine.
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The World Class Beverage Program conducts many promotions throughout the year to drive beverage sales for its hotel properties and program partners.
My team and I have concepted and launched 3 notable promotional campaigns for IHG's full service properties, including InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn and Hotel Indigo. All have taken Cheers industry awards for creative conception, artwork, design and execution.
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These are a variety of print collateral samples done for The Hotel Management Group within IHG. Some represent the corporate division and some represent special initiatives or campaigns created for their annual conferences.
Samples include brochures, posters, room tents, clipboard checklists, manuals, support guides and other 4-color work.
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This was a conceptual brand strategy I developed for InterContinental Hotels Group and their Privatization of Army Lodging (PAL) Initiative.
It has a comprehensive brand platform and integrated design strategy for a multi-faceted array of deliverables. Three-dimensional signage, apparel patches and uniforms, directional and wayfinding signage, interactive, print and vehicle wraps are all implied.
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Assorted collateral: EnMotion Touchless Towel Dispenser Flash CD-Rom Sales Demo and CD Packaging, and Club GP Spotless in Chicago Event Promotion, Direct Mail and Support.
Both fun and elegant campaigns with clean, fluid design, packaging, die cuts, interactive components and direct mail.
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Assorted collateral: Two annual seasons of the T4R Tools for Reimbursement Symposium held at the annual HOPA Conference (Hematology Oncology Pharmacy Association).
Additional Amgen Monograph: Oncology Pharmacy Update. Cover, interior layout, spreads and diagrams.
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Assorted collateral: Golf For Good Disaster Relief Campaign (NonProfit) to benefit natural disaster victims internationally; The ChoicePoint Windward Challenge 5k to benefit Camp Twin Lakes; GivingPoint; FOCUS; and Bridger Insight XG Collateral & Sales Materials
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Integrated Conference and Symposia Brand, Identity, Collateral, AV Support, Signage and Meeting materials.
Formerly the MADONC (Making a Difference in Oncology) Conference, I partnered with Syntaxx Communications and the Eventors to create a World Class premier Oncology Conference, attracting the sponsorship and attention of the largest biotech and pharmaceutical companies in the world; Some include: Pfizer, Amgen, Novartis, Roche, Sanofi-Aventis, Genentech, GlaxoSmithKline and Ortho Biotech.
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POS Guidelines and Standards Manual designed as a best practices reference for equipment ordering, vendor selection, technical requirements for software and hardware, and implementation.
These print samples reflect the overall CKE brand sensibility and messaging.
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