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On a day-to-day basis, talent and capability can always get a person in the door. But if that door is to remain open, trust, transparency and dependability must be established. In today’s world, a network is the most important asset a professional can have. It’s a fabric of working society that is only becoming more evident with growing social networking sites such as Facebook, LinkedIn, MySpace and Ning. However, with a backdrop of name and relationship-collecting vehicles such as these, it places even more emphasis on the quality of relationships versus the quantity of them. If I were a quantitatively-minded individual that looked at relationships like a numbers game, I suppose I would be very detached, moving from individual to individual in my network until I made a sale. Today, there’s growing evidence to prove that valuable results are borne from meaningful collaboration, passion and dedication to a product, service, client or relationship. Brands are emotional and multi-faceted. They are living, breathing sub-cultures that stand for something, say something and provide something we all need. The brands we choose, say something about who we are, and it doesn't get more personal than that. The measure of successful companies, brands and individuals are harder to see in prosperous times, but are more clearly visible in challenging times. When resources are scarce – such as money, time and energy – people go with what they can trust. When it’s hard to put trust in an ambiguous entity or detached individual, we call on the people, companies or brands that are trustworthy, dependable and loyal. Society wants to label or “pigeon-hole” people sometimes into a service category they can best remember you by. If that’s the case, then call me a “strategic creative and business professional.” My capabilities are vast within that arena. You could call me a designer, brand strategist, marketing professional, web architect, project manager, creative director, photographer, copywriter, content developer, account executive, engagement leader, subject-matter expert, or whatever you like. More and more in today's challenging and demanding marketplace, designers are becoming highly skilled hybrids – speaking the language of business, strategy, demographics, value and economy. I’ve filled numerous roles in my career, but find each one by themselves limiting. I utilize various talents and capabilities to deliver value to my clients. I apply the full breadth and depth of my experience and knowledge to critical emotional and analytical thinking. Then I deliver with concise communication, dependability and character people can relate to. To me, these are the roots of gratifying relationships, both business and personal which people always want to separate, but I view as inseparable paradigms. Passion is personal. It’s a virtue that drives us to do great things. When applied to business, it invariably yields excellence. Relationships make it happen, and in my opinion, the more personal the better. That’s who I am. Want to get started? Contact me here.
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When someone asks me the question “Who or what are you?” of course I could tell them what I do for a living, what my qualifications are, and what my relevant experience level is. However, what most people seem to remember are your virtues, character, integrity, dependability and personality. I find it’s the difference between someone picking up the phone to call on you without hesitation, or merely glancing over your name because you're not memorable or personable.